As the owner of a pet store, create a brand in your image so that your customers recognize you among your competitors. This brand creation process encompasses several elements such as the name of your business, your logo and your graphic charter.
Take the time to define who you are and where you want to be in the retail market.
- Are you a pet store that specializes in the sale of accessories?
- Are you a pet store that specializes in selling pets?
- Are you a pet store that offers pet-sitting services?
With these answers in hand, you will be able to define a unique brand identity and this will help you in the many other communications and marketing stages.
Choosing a Name
The best way to find a name that represents your company’s identity is by doing semantic and semiological research on the words that will be part of this name. This method will ensure the relevance and precision of the message broadcast by avoiding ambiguities.
Be sure to match your company name with your graphic charter in order to maximize the compatibility of future promotional or communication campaigns.
You may find everything surrounding marketing and branding too complex to manage or understand; that said, do not hesitate to do work with a marketing agency that specializes in the creation of brands if you feel the need!
The development of a logo is crucial for your business at this stage!
Your logo must be easily recognizable to increase your visibility.
It is possible to do business with creative agencies to manage this step; however, you could also undertake this project alone if you master creative means such as the Adobe suite, Canva or any other similar tool.
The Graphic Charter
To design a graphic charter, you must be open to originality and unusual ideas! This process involves choosing colours, fonts, typography, and other design concepts to create your brand’s visual identity.
Build a brand that appeals to your pet store customers and that represents your business well!
To design a pet store image that is recognizable and memorable, you will need to find a key colour to represent the essence of your pet store.
Research the meaning of the colours and find one (or a mix) that best represents you, and is also pleasing to the eye.
Once the charter has been established, your company will be able to benefit from a constant and thoughtful image that will speak more to the customers of your pet store.