2. Create an Attractive Brand for Your Garden Center Target Market
In continuity with the creation of your company: the creation of your brand.
You want people to know about your business. It is therefore essential to create a recognizable brand for your customers!
Define what your primary goals are and how you want to define your business by asking yourself questions like:
- Am I a large-area greenhouse?
- Am I a family garden center?
- Am I a regional nursery?
- Am I a horticultural farm?
Lastly, what is your identity?
Once you have these answers, it will be more obvious to you which type of business to classify yourself in. All these choices will become a solid base to support your brand.
The brand can be divided into several parts, all of which are very important:
- The name of the store.
- The logo.
- The graphic chart.
The Store’s Name
Do semantic and semiological research on the words you want to use in your name to ensure that the message sent to your customers is the one intended. Again, the choice is yours. You can opt for a more conservative name such as Blainville’s Garden Center. You might as well pick a name that is more creative like Floralies Jouvence.
Make sure that your company name harmonizes well with your graphic charter to maximize the compatibility of these two elements and thus maximize the effectiveness of your future advertising campaigns.
It is easy to get lost in all this entrepreneurial world and the challenges that surround it. Do not hesitate to do business with a marketing agency if you need support during this step.
Having a logo is crucial for your business at this stage. It is possible to do business with creative agencies to manage this step; however, you could also undertake this project alone if you master creative means such as the Adobe suite, Canva or any other similar tool.
Find the Perfect Colour for Your Logo
In order to design a company logo that is recognizable, memorable, and timeless, you will need to find a colour for your future branding. Research the meaning of colours and find one (or a mix) that best represents you.
Once this charter is established, your company will be able to benefit from a constant and thoughtful image that will speak to the customers of your garden center.
The Graphic Charter
Designing a graphic charter consists of choosing the colours, fonts, typography, and other graphic concepts to create the visual identity of your brand.
When developing your graphic charter, be open to originality. Play with styles, shapes, and colours. Create an attractive brand for the customers targeted by your garden center!