Experience Beyond the Product
Nowadays, retail is no longer focused only on the attraction people have for a product, but rather on the relationship that the brand develops with its customers. Indeed, whether you may be selling paper, televisions or clothing, the ambience you offer your customers during their shopping affects their purchase decision enormously and it is even more important in the digital age! Offering customers an extraordinary shopping experience is a long-term investment, it will keep them coming back. In addition, according to Verde Group, a customer who has a great brand experience is 80% more likely to recommend the brand to their loved ones. So here are 3 ways to develop a good brand experience for your customers.
When a customer enters the store, they must feel that their presence is important. Employees must demonstrate an interest in helping them with their shopping so that they receive personalized service. A customer who has only been listened to will already have the impression of a good experience.
When a customer takes the time to go to the store, it is often to receive good service as well as expert advice. It is here that product knowledge is essential. These customers want to make the best choice and it is often the lack of knowledge of the different products that makes them undecided about their choice. By giving them your advice and opinions, you save the client time while reassuring them in their decision.
Experiencing the Brand
Innovating in the way of arranging and presenting your store is a very good way to stand out from your competitors. This will create a strong relationship between the customer and the store. Here are two examples of brands’ experiences at NRF Retail’s Big Show.
Examples of Customer Experience at NRF
Casper is a company that stands out in the sleep-health industry. Their concept was very much talked about during the NRF event. Sleep pods were made available for visitors to enjoy the unique experience of relaxation and sleep. Music, lighting and relaxing smells, everything was there to offer the best possible experience for these visitors. The shopping experience encompassed by the event of celebrating excellent sleep. We do not go to Casper to leave with a mattress, but rather to soak up the culture of sleep and test the product. Technology will take care of facilitating the delivery of the goods to your doorstep. You even have six months to return the mattress at no cost if you do not like it. Ubiquitous purchasing security made possible with technology.