When it comes to capturing the attention of customers, the visual aspect plays a crucial role. This is why retailers should seize every opportunity to create an attractive and compelling environment. In-store displays play a crucial role in this goal.

The main purpose of in-store displays is to draw customers’ attention to specific products in a retail store. Displays and their layout can create visual impact and help influence customers’ buying decisions. Here are 9 purposes of in-store displays:

  1. Attracting customers
  2. Promoting specific products
  3. Boosting sales
  4. Enhancing your brand image
  5. Informing people
  6. Creating a memorable shopping experience
  7. Differentiating yourself from competitors
  8. Providing a testing ground
  9. Building customer loyalty

But before we jump into all the reasons to pay special attention to in-store displays, we must first know what they are.

What is an In-Store Display?

In-store displays are visual elements in a retail store that showcase and promote products or brands. A display is made up of visual elements such as posters and labels, and any other element intended to promote the product.

They should be strategically placed throughout the store to catch customers’ eyes and persuade them to buy. In other words, a display is anything that serves to showcase products in the store.

Appearance plays a critical role in selling. To increase the chances of selling a product, the look of a display must be flawless and succeed in sparking the curiosity of customers, enticing them and making them want the product. Here are 7 examples of displays often used in stores:

Window Displays

Window displays allow products to be put near the storefront window. Window displays attract the attention of people walking past the store to the selected products. Window displays are often made up of eye-catching visuals and accessories and attractive products. These displays serve to attract people to your store.

End Caps

These displays are placed at the end of the aisles in a store. They allow you to highlight products and promotions. Products in this type of display benefit from increased visibility from people walking through the store.

Pop-up Displays

Pop-up displays are temporary installations. They can be used to promote new products, seasonal or special offers. These displays can feature interactive or engaging elements to captivate customers.

Dump Bins

Dump bins are large open containers in which products are displayed in a visible and accessible manner. These displays are practical and effective for displaying bulk products or discounted items. They also help maximize visual impact due to the fact that they are customizable to grab the attention of customers.

They are usually placed in high-traffic areas, such as main aisles or near checkouts, to grab customers’ attention and encourage impulse purchases.

Countertop Displays

Countertop displays are designed to be placed on checkout counters in stores. They grab customers’ attention while they wait and facilitate impulse purchases of low-cost products or items that would go unnoticed on store shelves. They provide additional sales or promotional opportunities.

Digital Displays

Digital displays are electronic devices used to present multimedia content (images, videos, advertisements, interactive information). They help to provide a modern and attractive visual experience.

These dynamic, interactive and flexible displays are effective at communicating information, promoting products, enhancing the customer experience in the store and driving engagement.

Window displays, end caps, pop-up displays, dump bins, countertop displays and digital displays are just a few examples of all the displays out there. Do not hesitate to be creative and install original, eye-catching and visually appealing displays to promote products and improve the experience of your customers.

It is essential to pay special attention to displays. Here are 9 purposes of in-store displays.

Purpose 1: Attracting Customers

In-store displays are used to draw customers’ attention to specific products or promotions. With the sea of ​​products people can buy, it can be a good idea to grab their attention with eye-catching and visually appealing displays.

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A nice display can help make merchandise stand out and capture the interest of shoppers, increasing the chances of them exploring and making purchases.

Purpose 2: Promoting Specific Products

In-store displays can be used to emphasize featured products. For example, you can set up displays to promote new products, seasonal products, products you are having trouble selling, or products related to a promotional campaign. Displays are also used to promote specific features of products or brands.

In-store displays are very useful as they provide flexibility and adaptability in presenting different items and promotions that vary with shifting trends, seasons and your marketing and sales goals.

Purpose 3: Boosting Sales

Once people come to a store, they’re not necessarily going to buy. You have to encourage them to do so. There are several ways to do it, such as displays.

Attractive displays are important in getting customers to convert and make purchases. Well-designed displays effectively promote products and influence buyers’ behaviors. Some displays create a sense of urgency or excitement, which drives customers to buy.

The layout of the displays also inspires customers and makes them buy more. Through the displays, suggest products to them and show them what they need. For example, putting two products that are often bought together next to each other can greatly impact sales. Beautiful, well-arranged displays are as good sellers as salespeople!

Displays are therefore perfect cross-selling and up-selling opportunities. Strategically put displays facilitate these types of sales. Bundling products, putting complementary products together or putting emphasis on a more expensive option can increase average transaction values.

With displays, you have the power to encourage customers to choose a more expensive product or buy more.

Purpose 4: Enhancing Your Brand Image

In-store displays enhance the visibility of your brand. They are opportunities to make your brand known and recognized and to increase brand awareness.

By incorporating consistent elements of your brand image into the displays, such as your logo, your colors and the messages you want to convey, you make more people aware of the existence of your brand and thus connect with customers.

By arranging your displays well, you increase your visibility and brand awareness.

Purpose 5: Informing People

In-store displays are tools to inform people about product features, product benefits, new offers and to show them why they need a specific product.

Use the displays to give information about the items or your store and tips and to give demonstrations. Interactive elements and videos are used to educate customers and help them make mindful purchases.

Educating customers about your products has many benefits: increasing and strengthening people’s trust in your products and your brand and making purchasing decisions easier. If people are familiar with your product and its benefits, they are more likely to buy it.

Purpose 6: Creating a Memorable Shopping Experience

Well-designed displays create an impactful and engaging experience for customers. They add visual interest, spark curiosity and create a positive and pleasant atmosphere in the store. If customers enjoy their time in the store, they are more likely to return. Through the displays, say who you are as a brand and what you have to offer.

Do not hesitate to be creative to make the customer experience fascinating with in-store displays! For example, you can use the displays to tell a story that resonates with customers. Create a story or theme that evokes curiosity, excitement, or desire. Use images, videos, props, signs or labels to tell the story, evoke emotions, convey brand values ​​and engage customers.

You can also incorporate interactive and experiential elements in your displays to engage customers, captivate them, enhance their shopping experience and make them remember your brand or your store. Allowing customers to try, touch, feel, for example with touchscreens, creates a sense of engagement, encourages exploration and leaves a lasting impression on customers.

By creating an unforgettable and immersive experience, you can leave a lasting impression on customers. 

Purpose 7: Differentiating Yourself From Competitors

Unique and eye-catching displays can help set you apart from the competition. In a location with lots of stores, clever displays can grab attention, make an impression on customers and bring customers to one store over another.

Purpose 8: Providing a Testing Ground

Displays can serve as a testing ground for new products, promotions or new marketing strategies. Use the displays to collect customer reviews and feedback. Try different displays, different layouts and measure their effectiveness to see what works and what doesn’t. Adapt your displays based on customer feedback.

By observing customer engagement and responses as well as sales performance, you can gather valuable insights and base your future decisions and strategies on this data.

See here how you can optimize your operations with the analysis of data from point of sale software.

Data and observations of customer behaviors will help you know what works for a specific audience and for your store and give you ideas to improve your sales and marketing strategies for future campaigns.

Purpose 9: Building Customer Loyalty

In-store displays are very useful to retain customers. With displays, you can create an enjoyable atmosphere that solidifies the connection between the brand and customers and encourages them to come back again and again.

To retain customers using displays, they need to show your brand image consistently. Consistency in your visual identity helps form a sense of familiarity among customers, which builds loyalty to your brand.

You can also incorporate displays with exclusive in-store promotional offers and discounts, which can motivate customers to keep buying your products, or customer testimonials and reviews, which build people’s trust in your brand, improve your credibility and influence people to choose your brand over another.

You can also use in-store displays to promote your loyalty program, if you have one, and its benefits. You can create visually appealing displays that communicate the value of program membership and showcase your loyalty program’s benefits, rewards customers can earn, and exclusive offers for loyal customers. This encourages customers to participate, engage and stay loyal to your brand.

To find out what a good loyalty program looks like, read this article.

Loyalty also goes through in-store displays! Don’t overlook displays, as they play a pivotal role in selling your products and in the success of your business.

In sum, in-store displays have many purposes and can boost your business growth. These visual elements don’t just provide convenient storage space or spruce up the retail space; they help build customer awareness, promote products and set you apart from competitors.

By investing in well designed and aesthetically pleasing displays, you create an appealing atmosphere that encourages customers to stay longer, make purchases, and come back to your store. So, don’t underestimate the power of in-store displays and explore the possibilities they offer to achieve your business goals and satisfy customer expectations.

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