To attract your customers, the words you use are important! They are essential to achieve your goals and catch the eye of your customers quickly. This is why we created a list of 127 compelling words that will help you drive customers to your store and generate more sales.

Those words can be used to build an effective advertising campaign or marketing strategy and fall into several categories:

Each category serves different purposes. Choosing the right words to reach your goals makes all the difference for your success!

Flashy Adjectives

Flashy adjectives are meant to immediately attract the attention of your customers. They are often used in the headlines of your marketing campaigns, content or communication strategies and slogans to attract your customers or new leads.

These adjectives show to the consumers the benefits of choosing your product and encourage them to make quick purchases.

  • Best
  • Custom
  • Economic
  • Easy
  • Exclusive
  • Fast
  • Free
  • Guaranteed
  • Innovative
  • New
  • Premium
  • Secure
  • Trusted
  • Voted Best
  • Winner

Marketing and Sales

Terms used to help boost your sales and your marketing have the power to persuade potential customers to buy your products or services. These types of words can create urgency or opportunity in your customer base and prompt them to act immediately.

Sales and marketing prompts can also highlight the unique benefits of your products or services.

It is important to use them judiciously and integrate them naturally into marketing communications to avoid appearing too pushy or too commercial.

  • Affordable
  • Approved 
  • Demo
  • Immediately
  • Improved
  • Now
  • Prime
  • Refund
  • Revenue Generator
  • Revolutionary

Products or Services Quality

The words used to describe the quality of your products or services help establish your offer as being better than that of your competitors. These words also underline the quality of the materials used to manufacture the product or the quality of the service rendered to your clientele.

Match the certifications, awards, special mentions or prizes of all kinds that your products and services have obtained with words expressing the quality of these and you will gain in credibility.

Use case studies and testimonials from satisfied customers to your advantage if you have them.

  • Amazing
  • Bold
  • Certified
  • Completely
  • Creative
  • Durable
  • Efficient
  • Elegant
  • Environmentally Friendly
  • Essential
  • Extraordinary
  • Functional
  • Healthy
  • High-tech
  • Luxurious
  • Miraculous
  • Modern
  • Natural
  • Reward
  • Responsible
  • Robust
  • Sensational
  • Extensive
  • Sustainable
  • Surprising
  • Traditional

Customer Service

In order to enhance the quality of your customer service communications, use words that will highlight the benefits your customers will have by using your services or products.

Show that your company is competent and an expert in its field, and helps customers make informed decisions. Reassure your customers that your products or services are easy to use and to understand.

Encourage your customers to choose you over others through the use of some of the following words and prove that your services adapt to the unique needs of your customers.

  • Advice
  • After Sales Service
  • Bonus
  • Ease of Payment
  • Ease of Use
  • Experience
  • Expertise
  • Flexibility
  • Free Delivery
  • Generous
  • Innovation
  • Limited Edition
  • Limited Time
  • Original
  • Quick Delivery
  • Reduction
  • Savings
  • Scalable
  • Satisfaction Guaranteed
  • Superior Quality
  • Support
  • Technical Support
  • Testimonials
  • Tested and Approved
  • Great Warranty

Customer Experience

Use those words for content regarding the customer experience with your brand. Prove that your experience is innovative and competent by demonstrating your ability to solve problems effectively.

With honesty, give customers confidence in the quality and integrity of the products and services offered.

  • Benefits
  • Best Value for Money
  • Case study
  • Comfort
  • Convenient
  • Discovery
  • Educative
  • Ingenuity
  • Personalization
  • Privacy
  • Proximity
  • Reliability
  • Reputation
  • Simplicity
  • Transparency
  • Uniqueness
  • Usefulness
  • Value
  • Worthwhile


Call-to-action terms are effective for creating the feeling of an opportunity that cannot be missed for a consumer. These terms can encourage customers to act immediately to take advantage of a special offer that you have made available to them.

Create positive emotion to inspire customers to take action. If your clientele feels secure and as if they are getting a good deal, they will be more inclined to get your offer.

  • Approve
  • Choose
  • Deliver
  • Download
  • Earn
  • Enjoy
  • Improve
  • Limited
  • Obtain
  • Order
  • Personalized
  • Protect
  • Receive
  • Test
  • Try
  • Use

Customer Acquisition

The words that support you in your customer acquisition goals encourage your future customers to take concrete action to become customers for your business. Mix these words with proof that you can help customers with their concerns or that your products are made for them.

Generate recurring revenue for your business by making your customers subscribe to your services. They are then more likely to use it in the long-term.

  • Buy
  • Click
  • Join
  • Share
  • Subscribe to

Customer Loyalty

Some words can help you win your customers loyalty, because they can target values ​​and important concerns for consumers. Prove that your company is committed to ethical and responsible practices that correspond to the concerns and values ​​of your customers, and they will be more loyal to your brand. Mix the use of these words with concrete actions taken by your company.

For example, support a local business, sell products made in an environmentally friendly way. 

It can also help create a positive brand image and generate greater trust, which can help build customer loyalty.

  • Authentic
  • Ecological
  • Empathetic
  • Ethic
  • Fair
  • Inspiring
  • Local
  • Personal
  • Rare
  • Unique
  • Variety

By incorporating compelling words into your marketing strategy, you will be able to attract new customers and improve your store’s visibility. The 127 words listed in this article are a great starting point to reinforce your content and optimize the strength of your communication strategies by getting the attention of your target customers.

Feel free to be creative and experiment with different combinations to find out what works best for your business!

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