In 2013, only 13% of Canadian companies were selling on the Internet (source). This statistic is particularly disturbing, with 67% of Canadians expressing that they are more likely to do business with a company that has a website. In addition, 87% of Canadians make purchases online (source). However, this statistic represents many opportunities for Canadian merchants with up to date eCommerce solution.
What is omnichannel Commerce? Omnichannel Commerce allows you to sell in many places online while maintaining centralized inventory management. A true multi-channel solution allows you to track sales not only from your physical brick and mortar store, but also from multiple places across the web while maintaining a synchronized inventory.
This article explores the many benefits of multi-channel commerce for Canadian merchants and addresses some of the biggest issues that are keeping so many companies from selling online.
1. Multiply Your Presence Across The Web
In 2018, 46% of consumers started their online searches on Amazon (source). Amazon is often seen as an enemy of brick and mortar merchants. On the contrary, Amazon is a search engine that allows international consumers, who are not current customers, to make purchases directly in your store.
The Problem – Duplicate Stock Quantity Management
When a merchant publishes their inventory on several websites, such as Amazon, eBay or even their own site, this results in multiple inventory management, which can be demanding for the owner. For example, if a product is sold in-store, the manager has to update inventory quantities on all the platforms where the product appears.
The Solution – Centralized Inventory Management
Omnichannel commerce allows you to increase your web presence without having to increase the time spent manually updating your inventory. By centralizing inventory management and synchronizing online sales with in-store sales, this reduces or even eliminates the high costs and time required for stock quantity management.
Merchants using an omni-channel solution can control and manage their inventory from a single location and make it available on multiple platforms. For example, Alice POS is the first point-of-sale software integrated with LesPac that manages store sales and can easily connect with Amazon, eBay and Ecwid, a platform that can synchronize inventory directly on the merchant’s site. Shopify also offers the option to connect their eCommerce solution to Amazon and eBay, allowing you to synch your inventory across multiple sales channels.
2. Selling On Social Networks
Did you know that you can sell via your social media business pages on some social networks? This feature has been available on Facebook for several years now and many others have recently joined the wave allowing you to sell directly to your social followers.
The Problem – Little Known Functionality
Knowing that the possibility of selling through social networks is a little-known option for most merchants, and represents a wonderful business opportunity. Some web agencies charge merchants a substantial amount to allow them to take advantage of this option, which exists by default in some e-commerce solutions.
The Solution – Jump At The Opportunity
By using Ecwid eCommerce, merchants who use Alice POS can tag their products in their Facebook and Instagram business posts. This means that someone that follows or discovers your content can simply click on the image and buy your product directly from your Facebook or Instagram page, this is an excellent business opportunity! Indeed, among American consumers, 78% have discovered new products on Facebook and 80% of Instagram users follow a company page (that is 800M users!) (source).